Mercury Capital
AI Transformation Portal · For Clark Perkins, Chairman & CEO

A per-business AI suite for the Mercury Capital portfolio.

Ten portfolio companies across media, software, education, environmental services, financial services and the built environment. This portal is the working blueprint: 200 prioritised AI use cases, each scoped as a mini-spec ready to staff, fund and ship. From Ticketek's demand curves to Are Media's archive, Architectus's design practice and Findex's advisor book. See the four live agent demos →

10
Portfolio interests
200
AI use cases mapped
124
Low-effort quick wins
73
High-impact opportunities
T

TEG

Live entertainment and ticketing · Ticketek · TEG Dainty · TEG Live · TEG Sport · TEG Experiences

Where AI fits at TEG

A data-rich, two-sided network — fans on one side, promoters, teams and venues on the other — with Ticketek sitting on 20+ years of transactional signal. AI's leverage points cluster around three things: lifting yield on every event through dynamic pricing and demand forecasting, growing lifetime value of ticket buyers via personalised event and merch recommendations, and compressing the cost of running tours, venue ops and customer service as volume scales.

Media & Entertainment · Fund 3
01

Dynamic ticket pricing by segment

Fixed-tier pricing leaves yield on the table for in-demand shows and slow-moving inventory in the long tail; prices should flex by seat quality, demand curve, resale signal and buyer type.

Impact: HighEffort: MedPriority 5
02

Event demand forecasting

Promoters set tour routing, venue size and marketing spend on gut and comparables; forecasting demand by market before on-sale sharpens every one of those decisions.

Impact: HighEffort: MedPriority 5
03

Personalised event recommendations

Most Ticketek buyers see one event in a lifecycle; a personalised 'next event' engine across sport, music, arts and family lifts cross-sell and repeat rate.

Impact: HighEffort: LowPriority 5
04

Fraud & bot detection at on-sale

High-demand on-sales are overrun by bots and resale harvesters; the current defences are rule-based and leak into Ticketek Marketplace.

Impact: HighEffort: MedPriority 5
05

AI customer service across brands

Refund, access and exchange queries spike around on-sales and event days; a triaging agent across voice, email and chat deflects the long tail.

Impact: HighEffort: LowPriority 5
06

Resale price integrity signals

Marketplace resale is a brand risk when prices run; AI signals to cap, warn or hold listings protect fans and promoter relationships.

Impact: MedEffort: LowPriority 4
07

Venue access & crowd flow computer vision

Gate congestion at major events (stadium shows, grand finals) damages NPS; CV on CCTV plus queue analytics reroutes staff in real time.

Impact: MedEffort: HighPriority 3
08

Tour P&L modelling agent

TEG Dainty tour feasibility is a spreadsheet-heavy pre-deal exercise; an agent that models P&L under venue, price and marketing scenarios cuts cycle time.

Impact: HighEffort: MedPriority 5
09

Sponsorship & activation matching

Brands briefing TEG for rights and activations are matched manually against events; an AI matcher across the event calendar lifts sell-through on inventory.

Impact: MedEffort: LowPriority 4
10

Merch demand forecasting

Tour merch overstock and stock-outs are routine; event-level forecasting on size, style and SKU cuts both.

Impact: MedEffort: LowPriority 4
11

Pre-event email generation

The 'know before you go' and post-event sequences are hand-crafted per show; a generation agent on the event template library runs at Ticketek's full event volume.

Impact: LowEffort: LowPriority 3
12

Promoter self-serve analytics

Promoters wait days for post-on-sale and post-event reporting; a natural-language analytics layer over the data warehouse turns it into self-serve.

Impact: MedEffort: MedPriority 4
13

Loyalty programme design & tiering

Ticketek doesn't run a group loyalty programme; an AI-designed one informed by cross-brand purchase history is a defensible moat before competitors build theirs.

Impact: HighEffort: HighPriority 4
14

Agentic ticket-pack bundling

Season packs, mini-plans and festival multi-day tickets are static; an agent that composes packs per buyer and per event lifts average basket.

Impact: MedEffort: MedPriority 4
15

Event safety & incident triage

Incidents at large events (medical, security, weather) are managed on radio and whiteboard; an incident-log agent gives ops a live picture.

Impact: MedEffort: MedPriority 3
16

Rights-holder contract abstraction

Deal memos and long-form rights contracts need abstracting for commercial, finance and tour ops; a contract-reading agent compresses cycle time by weeks.

Impact: MedEffort: LowPriority 4
17

Content generation for event listings

Ticketek event detail pages are populated unevenly by promoters; an AI writer standardises description, SEO metadata and FAQ at scale.

Impact: LowEffort: LowPriority 3
18

Lapsed-buyer win-back

Millions of historic buyers haven't transacted in 24+ months; a propensity-scored win-back engine re-engages the dormant book.

Impact: MedEffort: LowPriority 4
19

Localised translation for tour websites

International tours need localised event pages; machine translation plus human review runs them in days instead of weeks.

Impact: LowEffort: LowPriority 3
20

Secondary-market arbitrage detection

Face-value tickets flipping on secondary markets damage trust; a detection and takedown workflow protects the primary channel.

Impact: MedEffort: MedPriority 3